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About Us | Rooks DM

About US

Our Mission

To increase efficiency and reduce costs by guiding business leaders with customizing technology and automating processes.
 

Our Vision

To give you more time to spend on what matters most.

Our Story How We Got Started

Daleele and Levbert first crossed paths in 2013 at a Fidelity Investments training program. Daleele was on track to becoming an expert systems analyst, while Levbert dug deeper into software engineering. Their passion for technology and Daleele’s insider knowledge of the local area led them to become great friends.  

In 2014, Daleele and Levbert began working together on building custom websites for family and friends. This led them to officially forming Rooks Digital Marketing.  As their business grew, so did their service offerings.  While they started in digital marketing, their passion and expertise in technology led them into deep, meaningful conversations with business owners. This led them to quickly realize that they really enjoyed helping people find the right technology solutions.

Thus, RooksDM was formed. 

In the Amharic language, the word Rooks means “to go far”, which was always the mission of the organization.  As first generation Americans from Ethiopia and Haiti, Daleele and Levbert have always cherished their roots. They were raised to help others where they can and have always strived to make a difference moving forward.

Our Values

Helping People Help Others
Building Meaningful Relationships
Knowledge Sharing
Giving People Ownership Over Their Time
Asking The Right Questions
Kindness and Empathy

Leadership Team Guiding You Forward

Daleele Alison - RooksDM

Daleele Alison

CEO

I’ll be guiding and managing your project from concept to completion. With experience in small business analysis, project management, and customer service, I’m able to provide holistic support – making your digital marketing experience both productive and comfortable.

I thrive when I’m learning something new. I love to travel and get out my comfort zone, meet new people and broaden my perspectives, explore my city and connect locally, and keep pushing my limits to master new skills.

Know of a good coffee shop? If I haven’t been there already, I’d love to try it. And not just for the coffee – you’ll find me seeking out new spots to soak up both the stimulating and relaxing environments.

Levbert Leger - RooksDM

Levbert Leger

CTO

I’ll be using my creative, tech, and analytical skills to help your project come to life. A software engineer and network administrator by trade, I’m a computer science graduate who loves to connect people to technology.

I translate all the technical mumbo jumbo into a language we can both easily share. I stay active with groups that provide tech classes, homework help, and mentoring for high-risk youth. And I push myself to step past my fears and take on new challenges.

But tech and humor? – Oh, I’m definitely in. Outside of work, you’ll most often find me tinkering with gadgets or sitting with friends while we catch our breath from a serious round of laughs.

Want to learn more

Drop us a note and a member of our team will reach out to you to chat about your project!


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